Our Aviation Branding Philosophy
There is a test we use to determine if a site has good branding and graphic design.
It’s called “The Logo Test.”
If you swapped your competitor’s logo for your own on your web site, would people notice the difference?
Aviation branding and design is about so much more than just a logo!
Brian Chaput of IBM put it this way:
“Your brand is the sum of all your customer interactions.”
Which is why some people are SO passionate about certain brands that they wear hats and t-shirts. They put bumper stickers on their cars. There are people with Harley Davidson tattoos! That’s because their interactions with Harley Davidson are associated with great times, friends and family, and a hobby they love.
Aviation Branding That Inspires Loyalty
Aviation brands, even flight schools and repair organizations, have the opportunity to earn that kind of brand loyalty.
You have to provide the great experiences.
We can provide the visual shorthand.
That includes the look and feel of your website, the colors and fonts, the photographs, the design elements, the way the website responds when customers interact with it, the way it looks on a phone or iPad, the way it matches with your company’s personality and “voice.”
The more consistent the visual cues, the better the “anchor” you have for those positive feelings.
When a devoted Harley Davidson fan sees a postcard, web page or email from Harley, they recognize it instantly because of the design and voice. They almost hear the roar of engines starting up and they start visualizing their last (or next) motorcycle ride.
When one of your customers receives a communication from you, they should instantly recognize it and almost hear the engine of their airplane, smell the burgers on the grill at your last fly-in, or hear their instructor’s voice telling them it’s time to add another notch of flaps.
The Graphic Design Process
Once you have contacted us through email: [email protected] or initiated a chat session (lower right corner of the browser window), we will put you in contact with Paul. Once you are in contact with Paul and have come to an agreement on what services he will render, Paul will send you a questionnaire to start the design process. If you are also looking to have us build a website we recommend scheduling a free 30 minute website consultation as the first step.
Fill Out Questionnaire
Read through Paul’s questionnaire, mindfully complete it and send it back to him. This will help Paul to understand your goals, expectations, ideas you might like, ideas you strongly oppose, and other information that is important for the project.
Create A Concept
Paul will create a concept for your review and provide it as a presentation in Word or PDF, which explains the thought process behind it and shows it in a real-life environment with the help of beautiful mockups.
Finalize The Work
Paul will finalize the work and send to you the final package which includes the artwork in the previously agreed upon file formats.
Our Graphic Design Price List
Facebook / Twitter / Other Social Media Cover
Poster / Advertisement/ Certificate / Cover (A4)
Simple Scheme / Graphic
Complex Scheme / Graphic
Simple Brochure Cover
1st page $80, each following page $40 (within the same visual style)
Frequently Asked Questions
How many concepts do you provide?
The thing is that the design is a process when you begin with a lot of different ideas you have. Then you work on, develop, and refine, dismiss and filter, work on, refine, dismiss, and so on. The goal of the process is to narrow the list of ideas and iterations down to one single concept – the best, the most effective one, which will accomplish the task the best way possible. Although you can have a few good ideas, the best one is always only one.
How many revisions do you provide?
When you get a logo, it’s a finished logo. It’s created based on a few important things, such as a brief you carefully filled out before the workflow began. It’s also built on a designer’s knowledge, experience, and professional approach. So there’s no need for any revisions, you can just take the work and use it right away.
What if I don't like a final work?
The key – to keep in mind is that any logo is not created for a business owner – it’s created for their customers. It doesn’t make sense to use a logo which a client will love, but won’t work for their customers.
So, it’s important to stay objective and to recognize whether a logo does what it needs to do, or not. It may be difficult, but I’m always here to help and will bring considerations to the effort that will be foreign to you.
Negotiation on the final result is always possible. Should you have a strong reason for dismissing the current concept, you’ll get a new one within the current project as you desire with a clear explanation of why I might feel it is not the best for your expressed goal.
Why should I work with you instead?
Other guys provide 5/10/100 concepts/revisions.
When a designer provides a number of concepts, it is generally because he is unable to decide which one of those is better and most effective. This is a sign of the lack of understanding of the goal in mind. He then passes his work to you, so it’s you who have to make a final decision about which of the few designs will work better. This will almost always end up being the case of what the client likes, and not a prospective customer.
When you go to a doctor or a car repair shop, you want to know what exactly the problem is and how to solve it. You don’t need tons of suggestions, you need professional advice. The same works here. Talk to a designer before working with them, study their works and feedbacks. If you make a decision to hire them, trust them and let them do the job.
“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” – Steve Jobs, Apple CEO/Founder